The Hot Wheels Experience Center
El Segundo, CA Group Members: Kari Beth Propes + Kyle Kimbro
Fourth Year
2021
El Segundo, CA Group Members: Kari Beth Propes + Kyle Kimbro
Fourth Year
2021
View From East Grand Ave
The Mattel Experience Center, located in El Segundo, California, was designed to be the ultimate stop for fans of the Mattel toy company while simultaneously giving the community a space to enjoy. It is situated on the existing Mattel Campus and is dedicated to the best selling toy of all time: Hot Wheels. The building is a large, multi-use, concrete structure that blends driving, offices, parks, and community spaces in order to create a structure that everyone can use and enjoy.
Site, Region, and Brand Analysis
Site Plan
Amphitheater View
Day to Night
Courtyard View
Main Floor Plan
Meant to be the ultimate driving experience for fans, the floor plan of The Hot Wheels Experience Center features program and parking interspersed throughout each level. Large orange tracks, reminiscent of Hot Wheels sets, link the floors together to create a unique encounter fans of all ages will love.
View From Continental Blvd.
Section Perspective